The World’s Tech titans, Ranked by Brand Value
The epidemic has businesses far and wide on the ropes, with numerous enterprises filing for ruin since lockdowns began. Despite the query, tech titans and major digital retail brands are still thriving and some are running circles around those that are lower epidemic- evidence.
Using data from Kantar and Bloomberg, a recent brand report released by BrandZ shows which tech companies are proving their worth to consumers during COVID- 19 chaos. With data covering nearly 4 million consumers, BrandZ also reveals that the tech sector leads the world’s 100 most valued brands in terms of financial power and consumer sentiment.
Then’s how the top 20 tech brands from the report mound up
Rank Company Brand Value( 2020) Change()
# 1 🇺🇸 Apple$ 352 billion 14
2 🇺🇸 Microsoft$ 327 billion 30
3 🇺🇸 Google$ 324 billion 5
4 🇨🇳 Tencent$ 151 billion 15
# 5 🇺🇸 Facebook$ 147 billion-7
6 🇺🇸 IBM$ 84 billion-3
7 🇩🇪 SAP$ 58 billion 0
8 🇺🇸 Instagram$ 42 billion 47
# 9 🇺🇸 Accenture$ 41 billion 6
10 🇺🇸 Intel$ 37 billion 17
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Out of the top five tech brands, Microsoft made the biggest moves with 30 brand value growth. Other big carriers in the top 20 were Instagram( possessed by Facebook), Adobe, and LinkedIn( possessed by Microsoft), rising 47, 29, and 31, independently.
Broken down by nation,U.S. brands are dominating tech’s heavy blockbuster, claiming 14 of the world’s top 20 tech brands. Chinese brands round out much of the remaining top 20, including tech entertainment and social media mammoth Tencent, which rose 15 in brand value since 2019.
Big Tech’s Heavyweights
Tech’s top brands are combing in billions of bones
, landing consumer mindshare, witching
people, and assuring them during unpredictable months. Apple, Microsoft, Google, Tencent, and Facebook — tech’s leading contingent — have made those moves look easy during what are rough times for numerous world brands.
While utmost tech brands in the upper half of the top 20 saw significant increases in brand value, only Facebook and IBM were in decline from 2019, at-7 and-3 independently. The biggest loss in tech’s top 20 came from China’s Baidu, which fell by-29 in 2020.
Waning consumer trust, thanks in part to the perceived abuse of particular data, is a gap that tech’s fashionability alone wo n’t fill ever.( Following the Cambridge Analytica reproach, nearly 25 of Facebook regard holders reported being “ extremely ” or “ veritably ” concerned about their particular data.)